Our Process
We use the right people using the right methods to solve the right problems for the right outcome. Here are the principles we design and live by.
Every project is different and there is no silver bullet step-by-step process that can guarantee success. However, we know from experience that if we follow our own guiding principles we can plan the right process for your project and adapt accordingly to achieve the desired outcome.
In any case, this is your story and you end up the hero. Not us.
We use the right people using the right methods to solve the right problems for the right outcome. Here are the principles we design and live by.
Every project is different and there is no silver bullet step-by-step process that can guarantee success. However, we know from experience that if we follow our own guiding principles we can plan the right process for your project and adapt accordingly to achieve the desired outcome.
In any case, this is your story and you end up the hero. Not us.

UNDERSTAND DEEPLY
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
UNDERSTAND
DEEPLY
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
FOCUS
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
FOCUS
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
MAKE IT TANGIBLE
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
MAKE IT
TANGIBLE
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
MAKE IT VISUAL
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
MAKE IT
VISIBLE
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
TEST ASSUMPTIONS
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
TEST
ASSUMPTIONS
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
COLLABORATE
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
COLLABORATE
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
ITERATE
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
ITERATE
This means we interrogate the context to not only understand the desired outcome but everything surrounding the intervention. This includes human behavior, business strategy, current service or product experiences or portfolios, brand direction, participating actors and any other contextual factors to make sure we approaching the right problems holistically and avoiding dangerous blind spots. This is always part of first steps in our process.
We strive to design and live by these principles.
Say hi:
info@anonymous.design

Contact
Tel. 801-332-9497
info@anonymous.design
4516 S 700 E #185
Murray, UT 84107
2020-2025 Anonymous Design | SLC
Say hi:
info@anonymous.design

Contact
Tel. 801-332-9497
info@anonymous.design
4516 S 700 E #185
Murray, UT 84107
2020-2025 Anonymous Design | SLC